CRM Business applications are the corner stone for your contact center's ability to manage customer information and create “Outside-In” processes that begin with the customer and are designed to benefit them. InteractCRM understands this and has been working with customers for many years now helping them design these processes, integrate data silos into a unified customer repository and provide Agents with the right information at the right time.

Our solutions while specific to each customer's needs are broadly categorized into two parts.

Customer Service Application

The ability of your service agents to quickly access all the information about your customer lies at the heart of creating a positive and profitable relationship with your customers.

For your agents to personalize the interaction and 'really' help your customers with their problems and request, they would need to have access to:

	Your customers profile information
	Their purchase history across product lines, regions, stores, sales rep etc.
	Product usage preferences which would suggest how they prefer to use your product or services.
	Interaction history and associated service requests across channels Automated workflows for requests

Through access to this information, our CRM applications solutions help companies operate more efficiently by managing the service requests and contracts, tracking defects and repair requests, taking orders and handling returns and treating every customer individually depending on their profile and uniqueness.

Field Sales Application

Our field sales solutions are based on the same architecture as customer service solutions and can be easily integrated to create a hybrid solution depending on your needs, so that your agents can handle both service requests as well as manage sales process.

Using our solution, your agents can generate leads, assign activities, track opportunities, conduct Tele-marketing and direct mailing campaigns, take orders and sell products with the aid of automated cross-sell and up-sell prompts.

Our objective here is to reduce the sales cycle time through efficient management of the sales process.