Setting up of the booth at IAUG conference	Live demos were provided of products and solutions

The exhibit Booth had a lot of traffic and the InteractCRM team met up with many potential partners and customers. InteractCRM’s SMS texting solutions, callback (virtual hold) and telephony context pop solution received a lot of attention from customers.

At the conference, Snehal Patel, CEO InteractCRM was interviewed by Telecom Reseller on the trends in customer service excellence. Mr Patel spoke about the growing importance of making conversation contextual to drive higher customer satisfaction and the role technology plays to achieve that objective. You can listen to the Podcast here.