There are more text messages sent each day than there are people on Earth. With a compound annual growth rate of nearly 30% and almost 2.5 trillion messages sent every year SMS has become a major communication channel for most segments of the population. Unlike traditional customer contact channels like voice, SMS allows you to contact your customers when and where there want to be contacted at a much lower cost. It also promotes your customer service philosophy as being cutting edge and in line with current technology and service trends. Enabling the SMS channel within a contact center is not an option but and imperative.