Ecommerce is increasing every year. Online shopping is increasing over 20% year of year as more and more of this world goes online. When you are interacting with an enterprise via the web your experience depends on maintaining the mode of communication. In the middle of a web transaction if a customer is required to make a phone call it is not going to be the best experience.
Web callback allows a customer to request a callback right from the webpage. A simple request with a callback number provided would automatically generate an outbound call from the contact center to the customer.